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Glenhuntly Athletics Club | Road Running | Track & Field

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CLUB DEVELOPMENT
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A
Plan which builds on current and past achievements and further
develops our club.

Glenhuntly
Athletics mission statement:

Glenhuntly Athletics is an athletic and physical recreational
club, providing highly rewarding  competitive,
participative and social opportunities to people of all skill
levels and ages. We are  a  member  club
of  Athletics  Victoria and compete  in
both  summer  and  winter  seasons.
During the summer  we  compete  at our home
track, Duncan Mackinnon Reserve in Murrumbeena.

What
is the Club Development Plan?

It is similar to a training plan. It identifies the future
direction in which the club members want to develop the club.
It also identifies in broad terms how we want to get there.


Why do we need a Club Development Plan?

We
are already a successful club, so why do we need a Club Development
Plan? The reason in a word is change.

The
world around us is changing very rapidly. Over the past five
years the membership of Athletics Victoria has declined. Our
club has managed to defy this trend and maintain our membership
levels. Nevertheless, we must take notice of the general decline
in interest in our sport by the community, and understand
the reasons so that we can design programs to combat this
decline and encourage more people to share the enjoyment of
athletics and related activities as a member of the Glenhuntly
Athletic Club.

The
reduction in interest in athletics is due to a number of factors.
These include the changing nature of work whereby a greater
percentage of the workforce is working in part-time jobs often
at times which prevent participation in club athletics on
the traditional Saturday afternoon and the growing prominence
of “hype” sports such as basketball which attract young persons
at the expense of more traditional sports such as track and
field.

Another
factor influencing membership of athletic clubs is that there
are more leisure and recreation choices available to people
now than there were say 10 years ago. This means that our
sport of track and field, cross country, road and race walking
is competing for participants and members with an increasing
number of alternative sports and recreation activities. What
is our market?

We
are in the sport and recreation market within Victoria. This
market is big. There are 3.5 million Victorians over the age
of 15. Surveys indicate that 2.7 million of these people participate
in sport and recreation of some sort.

The
survey also indicates that 1.5 million (43%) of these people
walk for exercise, 487,000 (14%) swim and 235,000 (7%) jog
or power walk. However, only 4000 belong to an Athletics Victoria
member club. That is only 0.15% of the 2.7 million adult Victorians
who participate in Sport and recreation belong to an Athletics
Victoria member club. 7% or these people belong to our club.

Our
Challenge:

Our
challenge is to see if we can improve and extend our services,
as a provider of athletic experiences, to club members and
the community and capture a greater share of the sport
and recreation market.

Our
Club Mission:

To
help focus our activities to meet this challenge we designed
a club mission (or purpose) statement.

After
much discussion with club members we developed the following
mission statement of the Glenhuntly Athletic Club:-

As
a voluntary athletic and physical recreation club we provide
highly rewarding competitive, participative and social opportunities
to people of all skill levels and ages.

The
new direction for the club in this statement is to see if
we can provide a more diverse range of athletic recreational
services thus attracting more people to our sport. For example
recreational walkers. Also the mission identifies an intention
to further market our club as a provider of quality athletic
services to all people regardless of age, gender, ability
or disability and in a way which maximises competitive as
well as social enjoyment.

What
are the major steps in the Plan?

Following
an in-depth analysis we identified 9 key development areas
for attention over the next two years. These are:-

1.
Promotion of the club


Improving the image and public awareness of the Glenhuntly
Athletic Club as a high quality service provider of athletic
and physical recreational activities.

2.
Acquiring a clubhouse

Acquiring a recognisable home
base or club house for members with easy access and convenience
to club members.

3.   Availability
of coaching


Developing a structured coaching service to members and consumers
of athletic and physical recreational experiences.
4.
Securing strategic external alliances

Securing alliances with other
clubs and organisations in the community which are compatible
with our mission.

5.   Developing
a school based network

Designing and implementing relationships with
schools and key teachers involved with sport in the Glen
Eira and wider school community.

6.   Achieving athletic
program diversity

Researching the athletics and physical recreational
needs of the local and wider community and designing club
athletic and physical recreation services to meet those
needs.

7.   Involving the club
in the community

Seeking closer ties with the community of Glen
Eira and supporting the recreational programs of the Council,
Business Corporations and community recreational groups.

8.   Maintaining existing
programs and services

Maintaining existing programs and services provided
by the club whilst working on programs under the other key
development areas.

9.   Broadening the club
revenue base

Using the opportunity provided by promoting the
club and improving the quality of our athletics and physical
recreational services to broaden the sources of revenue
to the club and increase club revenue.

  How
will we implement the plan?

A
steering committee chaired by the president Mr Bob Welsh and
consisting initially of :-


Max Binnington
Fran McNeill
Pan Noden
Julian Paynter
Faye Wells

will
provide support to a series of project teams consisting of
club members who will work on each key development area.


Which key development areas
will we tackle first?

The
following key development areas will receive priority attention
in the first year of the plan.

Although
we will commence programs for each key development area this
year we expect and accept that it will take some time to build
up full momentum. We would also expect that the programs may
be amended and expanded over time and in effect be an ongoing
part of our club.

  • Promotion
    of the club
  • Acquiring
    a clubhouse
  • Securing
    strategic alliances
  • Developing
    a school based network
  • Maintaining
    existing programs and services
  • Broadening
    the club revenue base

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